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"All They Talk About Is Box Office": Ex-Marvel Boss Slams Disney"s MCU Movies Approach In Rare Statement*

Former Marvel boss Ike Perlmutter slams Disney's Marvel Cinematic Universe box office approach. One of the most controversial figures at Marvel for several years has been Perlmutter. Throughout the years, there have been reports about how challenging he was to work with, especially for creatives. In fact, Marvel Studios president Kevin Feige almost left the company in 2015 when he still had to report to Perlmutter.
In late March, Perlmutter exited Marvel and Disney, but the former executive has now broken his silence. In a rare statement to Wall Street Journal, Perlmutter talked about how he was terminated, not laid off as Disney announced. Perlmutter also opened up about what led to his exit. The former Marvel executive claimed that Disney's major concern is about box office, sharing the following:
I have no doubt that my termination was based on fundamental differences in business between my thinking and Disney leadership, because I care about return on investment. All they talk about is box office, box office. I care about the bottom line. I don’t care how big the box office is. Only people in Hollywood talk about box office.


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